Baileys Almande is mostly associated with holidays, celebrations and big boisterous events making it a limited season drink and difficult to sell all year round.
We found that celebrations aren’t always driven by large milestones, accomplishments, or holidays but they can be driven by the need for a quieter, more personal sense of satisfaction and inner bliss.
This inspired our idea that Baileys Almande allows you to savor your down time with the feeling of Ahhhh.
We took into account that our audience is looking for healthier lifestyle choices and wanted to play up on the notion that taking the stairs gets your calories in and gets you closer to you savory Almande moment.
Ultimate Ahhhhlmande Destination
We created QR codes that are integrated within each ad linking the target audience to an Ahhhhlmande microsite. Users can opt in for exclusive content partnership deals, recipes and treats provided by Baileys Almande.
CW - Peter Lavergata
AD - Natalie Alcide & Imani Nunez